The report “It’s Time: Leading the Next Era of Growth” shows that Canada’s professional women’s sports market reached CA$380–400 million in 2025.
In 2023, it was half that amount, confirming a two-year doubling. The market could hit CA$570 million by 2030.
New Leagues and Franchise Expansion
Recent expansion includes major leagues and teams. The Professional Women’s Hockey League (PWHL) starts its third season this November. The Northern Super League (NSL) in soccer debuted this year.
Toronto Tempo will join the Women’s National Basketball Association (WNBA) next year. These ventures complement established events like the CPKC Women’s Open golf tournament and the National Bank Open tennis event.
What Drives the Growth
Initially, funding came mainly from start-up capital and franchise fees. For the coming years, sponsorships, ticket sales, and broadcasting rights will drive revenue.
Fans of women’s sports show stronger brand connection and higher consumption intent than male sports audiences.
Opportunities for Brands and Investors
Executives call this a rare chance to generate real impact in the sports market. CWS emphasizes that women’s sports are not a copy of men’s sports they need unique strategies tailored to their audience.
Brands and investors now have a pioneering window for involvement.
Rising Popularity and Changing Perceptions
A recent survey shows that 60% of Canadians believe perceptions of women’s sports improved over the past three years. This cultural shift increases visibility and value.
The combination of economic growth, exposure, and institutional support positions women’s sports as a vital part of Canada’s sports scene.
