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Trump Ends U.S.–Canada Trade Talks Over “Fake” Reagan Ad

President Trump abruptly announced that the U.S. has terminated all trade negotiations with Canada, citing a controversial advertisement.
updated 2 weeks ago
Canada and US flags - Justin TangThe Canadian Press via AP
Canada and US flags - Justin TangThe Canadian Press via AP

Trump said Canada “fraudulently” used a clip of Ronald Reagan in a new ad to criticize U.S. tariffs, claiming the ad sought to influence the U.S. Supreme Court and undermined national security.

Post by US President Donald Trump on his social network Truth Social

The Ad That Sparked the Crisis

The provocation traces to a television spot produced by the government of Ontario. The ad used excerpts from Reagan’s April 25, 1987 “Radio Address to the Nation on Free and Fair Trade,” showing him warning that high tariffs hurt U.S. workers. 

However, the Ronald Reagan Presidential Foundation and Institute claimed the Ontario ad misrepresented Reagan’s original remarks and used edited material without permission. 

Trump reacted via social media: “The Ronald Reagan Foundation has just announced that Canada has fraudulently used an advertisement … featuring Ronald Reagan speaking negatively about tariffs.”

Post by US President Donald Trump on his social network Truth Social

Canada’s Response and Trade Ramifications

Canadian officials said they would review the situation and consider their next steps. The abrupt termination of talks comes amid ongoing tariff disputes between the two nations throughout 2025. 

The termination notice adds a sharp escalation to what many observers describe as a brewing trade war between the U.S. and Canada. 

Why This Matters

Tariffs remain central to Trump’s economic and national-security agenda. By halting negotiations, he signals that Canada’s actions, even in media space, carry real diplomatic costs. Moreover, the use of Reagan’s legacy in the ad underscores how historical figures can shape modern trade narratives.

The move also heightens uncertainty for Canadian exporters, investment flows, and cross-border industry integration. Both nations may face broader consequences if this dispute extends.


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