A new media rights agreement will boost the reach of Canadian basketball. Bell Media signed a multi-year partnership with FIBA and Canada Basketball.
Coverage Included in the Agreement
Under the new deal, TSN and RDS will broadcast and stream key FIBA and Canada Basketball events, including:
- Qualifiers for the FIBA Women’s Basketball World Cup 2026 in March 2026.
- FIBA Basketball World Cup 2027 qualifiers starting in November 2025, including windows with the Canadian national team in July/August 2026.
- The 2026 Women’s World Cup in Germany and the 2027 Men’s World Cup in Qatar.
- The annual GLOBL JAM, featuring top under-23 men’s and women’s teams worldwide.
The agreement also covers digital and social media coverage across TSN and RDS platforms.
What This Deal Means
This partnership makes basketball more accessible to fans nationwide. Exclusive broadcasting centralizes top international events on TSN and RDS, increasing visibility for Canadian teams and basketball stars.
For viewers, it ensures easy access to high-level international competitions. For Canadian basketball, it creates opportunities for growth, fan engagement, and promotion of the sport.
Impact for Fans and the Community
Fans across Canada can now follow the full international schedule without switching channels. Unified coverage simplifies following favorite teams, including the national squad. Increased exposure may inspire new players and boost overall interest in basketball.
The deal strengthens basketball’s position as a mainstream sport in Canada — not only NBA or local clubs but also international and national team competitions.
